All posts by Bradley Morris

How we rapidly increased community engagement through gamification

We had an inspiring conversation with Yu-Kai Chou a few weeks ago. He is one of the top gamification experts in the world. He’s even done a TED talk about it. Yu-kai has created what is called “The Octalysis Gamification Framework.” Gamification is the craft of deriving all the fun and engaging elements found in games […]

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How to create addictive, binge-worthy courses

Have you ever binge-watched a show on Netflix?
 Isn’t it amazing how easy they make it to watch the next episode so you stay immersed in the story? What if you could create a course as binge-worthy as your favourite shows on Netflix? Well, that’s what we’re going to be writing about today. The vast majority […]

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Why your eCourse will die a horrible death without Gamification

Without engagement, you don’t have an eCourse. So why do so many people resist applying gamification to their courses? The simple answer is: They don’t understand what gamification actually is and how to apply it. People think gamification is badges and points, but those things actually have very little to do with gamification. Because let’s be honest, who is actually […]

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How to be a Unicorn in a Field of Horses

Let us raise the age old question every online course creator and digital entrepreneur has been asking since the beginning of time… What is better and more potent for getting my message out and making the biggest impact with my work… and of course, growing my business while I’m at it? Quantity or quality? Is it […]

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For all the eCourse Adventure and theme skeptics out there…

We get it. We’re doing something new, innovative, different and completely out of the box. It’s natural to be skeptical about our philosophies and approach to online learning. But nobody can deny this: Humans don’t have the attention span we once did. People are easily distracted and looking for their next entertainment quick-fix. Music, movies, video […]

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Enough with the Crappy Opt-in Bribes. Do this Instead..

Every website you go to now has an opt-in bribe.  “Sign up for my newsletter.”   “Get my free eBook or video series.”   “Download my free cheat sheet or hack.” and the list of free things in exchange for an email address goes on and on and on… But have you ever heard the […]

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How we sell matters

We have a confession to make… We’ve been using manipulative sales tactics to sell The Great eCourse Adventure. Don’t get us wrong. We were doing all the things the experts say to do: Freebies and sales funnels. Regular launch schedules. Scarcity tactics. Fast action bonuses. and all that jazz… Even though we were doing all these […]

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Episode 16: Experience Design and the Future of Online Learning

No one truly knows what the future holds, but we have some pretty good ideas – and that’s what we’re going to talk about in episode 16 of eCourse Adventures Live. As course creators, we are paving the way to the future. What do we want it to look like? What kind of eLearning experinces […]

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Slaying the Dragon: Overcoming Fear, Resistance & Dangerous Shortcuts

The hardest part about building our dream business is not the sheer amount of work, focus and persistence it takes to ‘make it.” It is the enormous number of dragons we must slay along the way to the ‘promised land’ (success). Not dealing with our inner dragons can mean disaster for our business, our life and […]

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Point of View Marketing with Tad Hargrave

So, what’s your point of view? Your point of view is the map you use to get your customer or student from one island to the other. It’s the compass you use. It’s the route you plot. These three things: map, compass, route. The clearer your perspective, the more potent your marketing will be to […]

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