Today, the average human’s attention span is approximately 12 seconds.
How do we craft eLearning experiences that keep students engaged long enough to get the results they signed up for?
This is the question more course creators need to be asking.
We believe the solution to “think outside the blueprint.”
Don’t get us wrong.
Blueprints are great.
We all need a solid framework and foundation to build upon.
But the blueprint alone is purely mechanical.
A truly outstanding e-course goes far above and beyond providing a series of steps to take.
Four walls, a roof and a floor is not what makes a house a home.
These are the things that make our square box feel like home.
Anyone can build an eCourse these days.
We have more tools available to us than ever before. Which is awesome.
However, with attention spans being at an all time low, we need to get creative to keep our audience engaged.
Embrace this, or struggle to make your course succeed. Your choice.
This approach is clearly NOT working.
The numbers don’t lie.
The dropout rate for online courses is somewhere between 80-97%.
According to Seth Godin, it’s 97%. Other sources cite around 80%.
Whatever the case, the industry standard success rate sucks. It sucks HARD.
“Innovation distinguishes between a leader and a follower.” – Steve Jobs
It’s ridiculously predictable and it’s making people paranoid.
Everyone’s like, “F$*K, can I just find a teacher who is real and a course that truly delivers!?”
The good news is that this issue is paving the way for a huge opportunity.
Honest teachers that are willing to go above and beyond to serve their students are in high demand.
We’re beginning to see a surge of innovative, creative, wildly unique courses and brand new ways to teach, facilitate transformation and market online.
That’s evolution baby!!
Someday (soon) we will look back on the $2000 powerpoint presentations of our time and laugh.
The word “eCourse” as we know it is going through a huge transformation.
This change begins with a mental shift.
We must treat eCourse creation like it’s an art-form, in the same way we do music, movies and video games.
They feed the student information, facts and linear steps, but they forget to include the right brain in the learning process.
This is a big mistake.
People need right brain stimulation to engage, process, digest and integrate information. The right brain is the key to facilitating lasting, effective change for our students.
However, it’s not about just the right brain either…
As Evan Williams, the founder of Twitter says so well:
The purpose of creating an eCourse is to give students a path to follow in order to achieve a specific result (left brain). As modern eCourse creators, our job is to come up with the most engaging and enjoyable way to do this (right brain).
Right brain learning is imperative.
Take your step-by-step blueprint and infuse it with your creative brilliance. Don’t just give students another cheap powerpoint presentation.
Instead, transform their lives with an imaginative transmedia experience.
If you say, “well, I’m not a creative person,” then team up with one or two of your creative friends who are hungry for a meaningful project to sink their talent and passion into and split the profits with them.
Because as they say, “Good art makes money!” Especially when it transforms lives.
This is what we did for the Great eCourse Adventure and the results have been far beyond anything any of us could have done on our own as solopreneurs.
Treat your eCourse as a work of art. Because it IS a work of art.
Create epic learning experiences that people flock to NOT because of your great sales copy or fantastic funnel, but because they’ve been moved by what you stand for and what you’ve built for them.
Put on your adventure hat, because this is where the fun begins.
Here is a list of questions to get you started in the “Art of eCourse Creation.”
Don’t worry about the “how” yet. Just focus on the “what”.
With today’s tools and talent available, the HOW is the easy part.
Share your epiphanies, questions and thoughts below. We’d love to hear from you!