Awesome Rae-ann! We’re all salespeople when we choose to play the entrepreneur game. As the title of the article suggests, we’re not wanting to escape being salespeople or selling. What we are called to do is get extremely honest with ourselves about how our actions effect people mentally, emotionally and on a soul level. Even if someone is a perfect match for our product, and the product would help them in their life – if we use too many manipulative tactics in a spirit of taking, their decision to join/purchase will likely be coming from through type of fear, rather than joy and opportunity. The answer for me is to always put the person and their experience first. 🙂

Yeah, it’s quite interesting. There’s an entire culture that is built around the idea that you can just pluck money out of the internet. It’s not fully being honest about the fact that those are real people on the other end of the MacBook. It’s easy to go along with it and just dismiss many of these tactics as being alright, or just the way things are done. But the more I back away from it all, the more I see that modern marketing and advertising is quite violent. It may not be a physical violence, but it is the conscious manipulation of someones thoughts, feelings, beliefs, emotions, etc. When we look at it that way, we can’t help but realize a lot of what we see happening in the online marketing space is pretty f***ed up! Most people would cry “but without sales you cant build a business, dummy!” And this is true. We’re not saying we shouldn’t sell thing or be salespeople. What we’re saying is that it’s time to grow up and be more conscious of the power that we have, and treat people like fellow human beings rather than a means to make money. Our bottom line is that the amount of tactics you need to use is directly DISproportionate to the quality of your product.

I so resonate with your feelings about the current “marketing scare tactics”, but it’s really hard to completely let go, when every online marketing expert out there tells you that’s the only way to get sales.

I feel you hit the nail on the head when you decided to focus on the experience more than anything. Right now we’re revisiting all our emails and see how we can create a fun and transformational experience that works for everyone:
– You wanna get our course? Sure, here you go.
– You want to get to know us more, here is our story
– Oh you want to learn more about video creation, sure here are some awesome resources.