Category Archives for Uncategorized

How to Not Have a Boring Welcome Video that Makes New Students Quit Before Starting

You only have one first impression to take your students from “excited” to “really f**king  excited!” When a student gives you money to sign up for your course, the last thing you want is for that excited high to immediately drain from their body when they start watching your boring welcome video. No no no. […]

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Learn the ABC’s of Creating: An Entrepreneur’s Secret to Learning, Improving and Success

I have been a full-time creative entrepreneur for 14 years. Meaning, I have been generating my income from my own creative endeavours for almost a decade and a half. In this time, digital media has been the primary way that I teach, share and earn money online. I have produced hundreds of videos, probably close […]

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How to Price Something you Poured your Heart and Soul Into

How do you price something that you poured your heart and soul into? In my experience, it can be really hard to find that pricing sweet spot that makes both, you AND your customer feel great. Trust us, we know from experience. Pricing has been an ongoing conversation we’ve been exploring for years.  In this […]

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Entertainment: A More Effective Way to Teach and Learn Online?

When things aren’t working, entrepreneurs tend to pivot. We don’t reinvent the wheel, we just find another, more effective way to achieve our goals. For us, the goal has always been to craft the ultimate student learning experience, and to have a lot of fun doing it. When creating the Great eCourse Adventure, we asked ourselves, “How […]

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Green Screen Magic Lighting Tricks (Behind the Scenes)

With every green screen comes great responsibility. That, and a whole lot fun. When you understand the art, power and simplicity of using a green screen for your video lessons, you give yourself a blank canvas where you can literally create ANYTHING! As experience designers seeking to facilitate the ultimate student learning process, using a green […]

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The Epic eCourse Rap Battle (Slick Rick vs B-Rad)

This day and age, if you have an important message to share, you need to be creative in order for people to hear it. This rap battle is dedicated to all of you eLearning pioneers who are making strides to innovate an industry that desperately needs to be transformed. Let us stand together and revolutionize the world of […]

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From Meditation Teacher to eCourse Adventure Guide

The story begins in the year 2011. I had facilitated more than 500 meditation workshops and circles over the course of two years and fulfilled a dream of guiding retreats in Peru, Hawaii, Mexico, Canada and more… But I was burnt out. I wasn’t fulfilled in my work anymore. It was time for a change. […]

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Are You Headed Towards Mastery or Mediocrity?

We are free to create. Literally, we can create anything. With the tools available. With the talent around us. All that’s stopping us is our creativity, time and tech. (usually) Creativity is like a muscle. If you practice being creative, then the muscle gets stronger. Time management is more like priority management. When we get […]

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We’re going to do what every pioneer in every industry has ever done…

“Business as usual” won’t suffice any longer. Look around you. What do you see in the eLearning industry? It is a sea of sameness, built on the backs of clever online marketers… NOT artists. NOT teachers. NOT innovators. NOT change-makers. People who are selling hollow info-products for a quick buck. That is why the average […]

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We are Experience Designers, Not Course Creators

  Why are we here? What do we hope to achieve through this wild world of online education? We used to have dollar signs in our eyes. Big ones. Now we have a purpose in our hearts. A big one. So we’d love to ask you again… why are you here? We’ll start… We, Bradley […]

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