All posts by Bradley Morris

Why are 97% of eCourses Failing their Customers?

According to an interview I heard with Seth Godin on the Tim Ferris Show recently, the eCourse industry has a 97% failure rate — meaning, only 3% of people who sign up for an online course actually complete it. Assuming this is accurate: I knew it was bad, but how the hell could it be this […]

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The Story of the Craziest eCourse Ever Made

Back in October Andy and I almost repeated an enormous mistake. We were moments away from committing entrepreneurial suicide. Fortunately a single question woke us up from our sheeplike slumber and drastically changed the way we create, market and do business in the world. We have a funny feeling there are going to be many more […]

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Could Alignment be your key to longterm success and happiness?

I think no matter what “industry” or work we do, our success (not just monetary) comes from alignment. Are you truly living in alignment with your passion and values? Do you really believe in what you’re putting out in the world or are you just doing it to pay the bills? Are you treating your work like an […]

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The Art of Creating Resonance with your Audience

Do you want to create true resonance with the people you’re setting out to serve?  Great! Then don’t just read this article. Do what we’ve done… Our team just completed one of the hardest, most self reflective writing assignments we’ve ever done. We wrote our Manifesto for The Great eCourse Adventure. Essentially, breaking down what […]

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Marketing is Dead. Conversations are Alive!

It seems these days like the internet has become a big loud marketplace. The marketplace is filled with a lot of people fighting for the spotlight. “Like me, look at me, comment on me. Me, me me!!” It’s really quite sad. The problem is that the entrepreneurs in “our industry” (coaching, teaching, online biz) think the key […]

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How to deal withTrolls when they come trolling on you

Disclaimer: This post has a healthy dose of “F-bombs”. We usually don’t use such language, but in this post we felt it appropriate to make our point. If you are easily offended by such language, check out our other articles instead 🙂 – So you wanna be popular in the digital Universe, huh? Of course. […]

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Reimagining The eCourse Experience

So you’ve been thinking about creating an eCourse huh? Of course you have. Who hasn’t? Creating a freedom lifestyle by teaching what you love (and living off the passive income from eCourse sales) is a pretty wicked dream… and a doable one at that. There’s a bit of a Gold Rush happening right now as […]

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Our “Screw Facebook Ads” Approach to Marketing our eCourse

“NO” is the worst thing that’ll happen when we ask for what we want. This is a lesson I have been learning a lot about lately. It’s been my go-to mantra with our “Screw Facebook Ads Approach” for marketing our current eCourse launch… which I’m in the middle of right now. Call me old fashioned. Or maybe […]

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The Art of Cultivating Brilliant Ideas

Awesome ideas. Where do they come from? Any entrepreneur, artist or visionary creator knows the feeling of stumbling upon an epic idea. The feeling is electric. The inspiration that flows from these momentum-causing ideas is indescribable. It can wake someone up from exhaustion and give them energy for days. What causes these so-called spontaneous eruptions […]

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