Fortunately, Tad Hargrave (one of the nicest guys in the Universe) led us through an interactive Niching workshop this week.

When it comes to niching, Tad has a simple, formulaic, down to Earth process for finding yours’. So if you’re struggling with your WHO, take 90 some time and sit with a journal.

There is so much gold to be mined from this workshop.

Session Notes

2:40 introducing Tad Hargrave niching expert: To help you get clarity and get unstuck.

6:10 The emotional journey of discovering your niche. Fist comes the fear of shrinking your market too much, and then the relief when you know you got it right.

12:30 Finding your who: I help…types of people, who have this …problem get this …result.

15:30 Getting your niche right is the key to powerful headlines and titles. Making the sales letter is simply making a case for it.

18:40 Be specific. Add 3 top benefits or fears if your words could mean something different to different people. The confused mind says no. Help them know immediately that it’s for them.

27:51 The power of asking “when is the perfect moment for you to show up in  your client’s life”.

29:26 A great example that demonstrates how to be more clear.

31:10 A real life example of using the 3 examples to make your statement crystal clear. And have your prospect immediately know if you are talking to them or not.

32:54 Clarity vs brevity. If the core idea is clear talking more about it will only make it more clear. If the core idea is fuzzy the more you talk the more unclear it gets.

38:55 There are things your customer wants, and there are things you want for them. Talk about what they already want.

42:30 How to use a Facebook ad to test what they want.

49:18 Beware of talking about things like spirituality. It can mean many different things for people so make sure to talk about what they are actually getting.

50:53 What are the symptoms people are having? Speak to that, and not some broad concept.

55:49 An example of niching down to make your communication more powerful, and own that specific domain.

1:00:20 How to offer content that is more valuable than the free stuff they can find on youtube. Focus on the specific problem and the result they want. You are helping them on their journey.

1:05:30 A look at the “pay what you can” model.

1:08:20 An important distinction: Are you talking to different people or the same person at a different point on their journey?

1:15:46 For more on niching have a look at Tad’s website: http://nichingspiral.com/

Let us know how you liked this webinar. And for more of Tad’s amazing work, click here.

Matt was our most recent webinar workshop guests.

Matt treats entrepreneurship like a big science experiment where he’s the lab rat.

Matt has found a creative way to make more than $250,000 per year from his various online businesses.

In this comedy rich episode, Matt talks in depth about his unique entrepreneurial philosophies (like “Passion Mashing”), the importance of good SEO, his strategies, tools and tips for driving tons of organic traffic to his websites, building partnerships, products, websites and how infusing his whole personality into his businesses has really helped him reach new levels of success.

This is a fun, wide ranging conversation with tons of juicy takeaways. Enjoy it and if you do, let us know!

Listen on the go with the Downloadable Audio Version:

Show notes and Highlights from this Workshop:

1:51 Introducing Money Lab. Imagine having the mindset of “everything is an experiment” and see what makes money. And Matt Giovanisci is the lab rat.

4:14 “The Boss” music video. 

8:00 What inspired Matt to become an entrepreneur? His sense of how he can put multiple unrelated skills together and leverage them to create a brand based on passion. And no boss to stifle his creativity.

11:20 Mixing personality + passion to grow your business.

18:10 Here’s the Passion Mashing formula: Do this and watch your fun skyrocket with your income.

27:55 Matt shares his partner attraction strategy. Make a professional looking website and they come to you.

37:15 The Great Website Optimization Experiment: Live experiment you can follow in real time as Matt attempts to double his revenue. Just by optimizing the website.

40:25 If giving your course a little push doesn’t make it take off it’s because it wasn’t good.

41:47 A great mindset to adopt is that we are all doing experiments all the time. No pressure to pretend to know it all. If it doesn’t work move on to the next experiment.

42:45 How to launch 2 courses in 14 days or less.

52:00 Using Asana to organize yourself and let the creativity flow.

55:20 A case study of the Asana course. Regular sales with no promotions.

1:00:45 Using SEO for growing your following.

1:06:40 Focus on 1 strategy for growth and get good at applying it consistently, instead of trying a bunch of strategies and mastering none.

1:08:08 How the website builder you use affects your SEO.

1:12:00 A look at various keyword search tools and how to use them for maximum growth.

1:18:15 Matt answers the questions: If you were starting from nothing what would you focus on?

Matt has offered eCourse Adventures students a 20% discount on all his products, including his Asana and SEO courses, which he speaks about in detail.

Use the promo code GEA18. Learn more at www.MoneyLab.co/products

It worked all right, but we knew we could do better.

After experimenting with writing a script for a couple of our more complex scenes (aka Lessons), we realized that the scripts were our golden ticket to:

• creating better, more engaging, effective lessons
• adding in more special effects in post production
• saving ridiculous amounts of time on production day and with post production editing

Script writing added a whole new dimension of creativity and fun to the process of building the greatest eCourses we could possibly imagine.

And if you’re a student of ours, then you can attest, that the further along in our course you get, the better, more exciting, creative and fun the lessons become.

Our goal is to help you create the greatest learning experiences you can and script-writing will help a lot!

I created this presentation to show you our exact script writing work flow when building courses and lessons. If you follow along, you’ll save tons of time and create way better, more imaginative eCourses. 

And as a member of the GEA, you can join our monthly challenges where we motivate you to move forward with momentum.

Download the Audio Version and Listen on the Go:

Workshop Notes:

Let us know if this was helpful or if you have any questions. We’d love to hear from you!

The course brings you into a world where you are a Magician’s apprentice, learning to create eLearning illusions through the magical powers of the green screen.

As we’ve been working on this course for the last 4 or 5 weeks, I feel like we are running a mini Universal Studios out of my two car garage (man cave studio). It’s been the most fun I’ve had in so long.

One of the realizations I had as we’ve been working on this course is that, “We are a media company.”

Not just eCourse Adventures, but YOU.

You are running a media company.

Most of us forget this though… or resist it.

We tell ourselves that we are a coach, a healer, an entrepreneur or some other label. We resist learning to be great media makers and storytellers, thinking that we’ll get discovered on our good looks or “the power of our work.”

But that’s just not true (for most of you reading this).

You need to become the brilliant, creative, multi-talented artist you probably always said you’d never be.

This day and age, you can’t afford not to be creative. You have to be.

There are billions of websites on the internet right now. You need to discover your unique gifts and express the shit out of them… via MEDIA!

Here is a clip from a recent coaching session that answers, “are you an eCourse Creator or Media Company?”

*This short snippet is from one of our Great eCourse Adventure coaching sessions that we do every Monday. Coaching is included in the $35/month trail pass fee because everybody needs access to a coach. Start your free trial today.

NOTE: I was traveling and had to record this in a cafe, so excuse the background sounds. Mmm, coffee!

Download the Audio Version and Listen on the Go!

You can officially purchase GREEN SCREEN MAGIC here.

It was called the Gratitude Dance (watch it at the bottom of this post).

It was just a silly dance with some fun music, where we tried to get people to focus more on the things they were grateful for and less on the things that are wrong with the world.

The viral video led to a year and half of speaking around North America at events (mostly with youth) and to hundreds or thousands of people uploading their own versions of the dance to Youtube.

For a short blip, our video and message spread like wildfire, uplifting and inspiring an attitude of gratitude amongst hundreds of thousands of people. Probably millions of people if you count all of the events we spoke at and additional Gratitude Dance videos that were uploaded.

At the time, our intention was not to create a viral video. We didn’t even know what that was. We just wanted to share a message that felt important to us.

So often in the worlds of online learning and marketing, WE, the teachers, transformation facilitators and media makers lose our way.

We over focus on funnels, conversions, automations, tools, technology and to-do lists…

We forget about the true reasons for why we even got into the work we are now doing in the world.

We make it about generating more money, more time and hopefully….. more impact.

We lose site of our roots and our core mission; The thing that motivates us to wake up in the morning and focus on the next task.

I have lost site many many times over the years.

How do I know when I lose site? 

I begin to doubt myself, question why I’m doing things, I resist taking action and the work begins to feel like WORK.

However, when I am clear, inspired and in alignment with my core mission, things flow and the work becomes effortless, or at the very least, exciting.

Last weekend I had an opportunity to do a deep check in with myself.

The video below walks you through the questions I contemplated and offers you some questions to write in your journal about.

Download and Listen to the Audio Version:

Journaling Questions:

1. What is the greatest possible impact the work you are doing could have in the world? Write your biggest vision out.

Here is the Gratitude Dance video that went viral.

If you follow along with the exercises, you can expect to:

• Come up with a clear and concise end result that your student achieves by going through your course
• Flushed out the first draft of your course lessons and modules
• Given your course a creative “theme” that will help bring your lessons to life
• Brainstormed some challenge and gamification ideas to make your course more engaging
• Clarified your course community’s mission and plan

As you do the exercises, the goal is to not get it perfect, it is simply to create a rough outline that can be refined later.

If you achieve the results listed above or have some qusstions, I’d love to hear from you. Leave a comment below!

*The following video is from a 90-minute coaching session I did with Great eCourse Adventure students. I edited out about half of the workshop, including the Q & A at the end. We do webinar workshops like this EVERY WEEK. If you want to participate, just sign up as a member at The Great eCourse Adventure and you’ll be invited. Your first 14-days are on the house.

Workshop Notes:

Humans love a good story.

That’s why we love the Star Wars movies, Avatar and Shrek trilogy…

So what do all these movies have in common that make them so successful and captivating to the audience?

They all apply Joseph Campbell’s, “Hero‘s Journey” formula.

Well what if you could apply the Hero‘s Journey to your eCourses to make them more engaging, exciting and transformational for your students?

You can! In the webinar workshop below, Jon Block breaks down the Hero’s Journey formula and shows you how to apply it directly to your eCourse and student learning journey.

Download the Audio Version:

Workshop Quick Notes:

1. Status Quo:  

• Relate deeply to the student.
• Have a clear goal in mind.
• Make it interesting, yet specific.

2. Wake-up Call:  

• Old life left behind, new life moving into
• The first big win win or breakthrough.

3. Pursuit and Conflict:

• The process (80% of the Hero’s Journey)
• Meeting resistance along the way.
• Try and fail, but Keep going.
• Keep pursuit and conflict part interesting, entertaining, gamified and well produced.

4. Climax and Resolution

• How is life different?
• What is the grand finale?
• How do they know when there is completion?

“Your audience relates more to the inner feelings than the outer circumstances.”
– Jon Block, SpeakerVenture.com

What were your top takeaways from this workshop? How can you turn your own eCourses into a Hero’s Journey using Jon’s formula? Do you have any questions? Share down below!

Molly is crushing it with her online coaching biz and I’m grateful she took the time to deliver this super fun, action-packed webinar workshop where she covers:

• a simple and specific strategy that will boost your camera confidence 1000%.
• her Facebook Live formula that is helping her make dumptruck loads of cash selling her online programs.
• her exact Facebook Messenger Bots strategy that gives her a 97% “open rate” and has radically transformed her biz.
• and a ton more.

So grab a journal, a yummy drink, make some popcorn and enjoy this 90-minute workshop where Molly packs 2-hours worth of wisdom into a 90-minute session. 

(Her enthusiastic energy is guaranteed to make you feel happier!)

Workshop Notes:

1. Confidence Exercise: Write down 20 things that make you an awesome human.
2. Never run out of content to talk about on Facebook Live with Molly’s SAAVE Strategy. (Skillsets, Appearance, Activities, Values, Eat)
3. Think of one person you’d love to work with that is ready and in a place that they could invest in what you are offering. Talk directly to that person in all of your Facebook Lives. Speak to the individual, not to a group.
4. Moll shares her Facebook Live content delivery strategy and how she prepares for every video offering.
5. 15 Ways to Repurpose your Content (bonus webinar with Molly)
6. Molly teaches her “Map to Millions” using Facebook live and Messenger bots.
7. www.BeLive.tv lets you use Facebook live on your desk top, allowing you to make engaging frames, bring comments up on the screen while live, pre-schedule a Facebook Live on your FB page and more…
8. Molly gave eCourse Adventure students a super special gift. Go down the rabbit hole here.
9. If you want to join Molly’s Messenger Automation Academy, use the code UNICORN to receive a sweet discount.

And so much more…

Best of all. There is no annoying sell at the end.

Molly just delivers wicked value and tons of instant, actionable things that you can start doing today to increase your audience size, feel more confident on camera and deliver more valuable Facebook Live or eCourse video lessons.

Was this helpful or what? Share some love below.

This has led me to create a brand new Strategic Alliance Strategy for all affiliate partnerships for both, The Great eCourse Adventure, as well as for my meditation business.

In the 30-minute webinar workshop below I cover a lot of ground, including:

• Our affiliate pitch deck for both my businesses and other creative ideas for reaching out to new partners.
• Our partnership strategy to grow our membership from 300 – 2000+ Trail Pass holders this year.
• Affiliate software we’re currently using and have used in the past.
• The role of our affiliate partnership manager.
• Why we don’t do the 50/50 split with affiliate partners for the GEA and what you should give affiliates.
• The premium eCourse business model vs. a Community-driven business model.
• and a bunch of other creative inspiration for your body, mind and soulful business.

Note: The coaching call itself was about 90-minutes long, but I cut it down to some of the bite-sized pieces that I thought would be most delicious for all of you.

Grab a pen to take notes and enjoy the Webinar Workshop: “Unique and Creative Strategies for Building Glorious Affiliate Alliances”

Leave a comment if you learned something helpful!

I was tired of my addictive behaviours.

I was tired of all the distraction from my purpose and creative potential.

I was tired of artificial relationships that lacked in depth and human connection.

So I quit. 

The reason I held onto it for so long, was because I feared losing contact with friends and family.

But honestly, if I lose contact with them because I left Facebook, then we probably never really had anything anyway.

I also feared what would happen to my businesses if I left. Would I fail? Would I lose clients and income?

But when I really thought about it, all of my success has come from cultivating real relationships with real people…

NOT from spouting my every waking thought into a meme on my Facebook wall.

Considering the tremendous amount of time I have given to social media in the last decade, I have received very little return on investment in the form of money or meaningful friendships.

Not to mention, I will never ever get those hours back. EVER!

When coaching a group at the end of last year, I asked everybody to write down how many hours per year they think they spent on social media in 2017. Some of them shared with honesty (and regret) that altogether, they spent between 750-1500 hours using Facebook and other time-sucking sites like it.

Imagine what YOU could do with all of that time if you were to channel it into your creativity and purpose…

Gone are the days of scrolling the wall mindlessly.

No longer will I check my notifications to see if anybody “likes me”.

Never again will I be send my friends messages while pooping.

Nuh-uh. Not me anymore.

I am here to express my creative potential and Facebook was an enormous energy leak for me.

I feel liberated and exhilarated at the newfound mental freedom and clarity I now have.

Now that my profile is deleted, I find myself drawn to pick up real books, hang out with real friends or to just simply sit and stare out the window. It’s absolutely glorious!

So my question to you, how is your Social Media relationship serving you, your real relationships and your mission in life?

Is it filling your cup or taking your eye off the reason you’re here on Planet Earth?

How many hours are you spending on social media? Is it worth it?

What else could you do with that time?

If social media isn’t your thing, what time-wasters could you let go of this year?

What could you do instead?

Share your thoughts or reflections in the comments section below.