Checkpoint 10

Saless Canyon


This is the part of the journey when things get real. You've built your eCourse platform and membership site, everything's automated and now it's time to communicate your value so you can sell it.

Fortunately, we run into a friendly internet marketing guru named Rick Mugillicutty who generously offers to mentor us on the art of selling your course.

The approach we take for writing and communicating your value is unlike anything you've ever done.

It's going to help you write clear, authentic sales copy straight from the heart.


1. Selling your Thing

2. Value and Exchange

3. Finding True Value

4. Communicating your Value

5. Writing your Connection Letter