You are a professional writer. So act like it.

I just returned from a 4-day solo retreat where I completed the manuscript for my Inner Focus Golf book, which I started working on a little over a year ago.  In 4-days, I did nothing but think about and write my book. It was one of the most glorious, creative and fun things I have […]

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How I Wrote My Book in 4-Days

Last weekend I got to go on my dream book writing retreat. Over the course of four days, I wrote my entire book, “Inner Focus Golf.” (approx 35,000 – 40,000 words) A little over a year ago, I wrote the first 4-chapters in a flurry of inspiration when the original idea struck me. However, I […]

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Can you believe he asked me how big my {####} is!?

Warning. This is a rant. After a conversation I had last week, I’m in need of a safe space to off-gas my frustrations around some of the so-called “Leaders” in the eLearning industry. If you want to hold space for this venting, then watch the video below. Feel free to vent with me or call […]

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If your Course Lacks Personality, It Will Lack Engagement Too

Hear these words: If your eCourse lacks in personality, it will lack in engagement. Most eCourses are monotone drones with little colour, pizzazz and personality. They’re boring to watch, which makes flipping over to the ol’ Facebook newsfeed or Netflix an easy decision. But you might say, “My job is to give them the information. […]

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The Power of Partner Marketing – a mini workshop with Lisa Baker

No matter who you are as an entrepreneur, you need partnerships. A simple referral can open up countless doors to new opportunities and possibilities. In the video/audio below, Lisa Baker is going to be leading you through a mini workshop on partner marketing. In this workshop you’ll learn: The keys to making a partnership truly authentic and […]

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How to Not Have a Boring Welcome Video that Makes New Students Quit Before Starting

You only have one first impression to take your students from “excited” to “really f**king  excited!” When a student gives you money to sign up for your course, the last thing you want is for that excited high to immediately drain from their body when they start watching your boring welcome video. No no no. […]

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Learn the ABC’s of Creating: An Entrepreneur’s Secret to Learning, Improving and Success

I have been a full-time creative entrepreneur for 14 years. Meaning, I have been generating my income from my own creative endeavours for almost a decade and a half. In this time, digital media has been the primary way that I teach, share and earn money online. I have produced hundreds of videos, probably close […]

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How to Price Something you Poured your Heart and Soul Into

How do you price something that you poured your heart and soul into? In my experience, it can be really hard to find that pricing sweet spot that makes both, you AND your customer feel great. Trust us, we know from experience. Pricing has been an ongoing conversation we’ve been exploring for years.  In this […]

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Entertainment: A More Effective Way to Teach and Learn Online?

When things aren’t working, entrepreneurs tend to pivot. We don’t reinvent the wheel, we just find another, more effective way to achieve our goals. For us, the goal has always been to craft the ultimate student learning experience, and to have a lot of fun doing it. When creating the Great eCourse Adventure, we asked ourselves, “How […]

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Green Screen Magic Lighting Tricks (Behind the Scenes)

With every green screen comes great responsibility. That, and a whole lot fun. When you understand the art, power and simplicity of using a green screen for your video lessons, you give yourself a blank canvas where you can literally create ANYTHING! As experience designers seeking to facilitate the ultimate student learning process, using a green […]

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